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Who, What, Why and How of Digital Marketing?

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In the current era of digitalization, digital marketing holds greater significance than ever before. With the rise of the internet and social media, businesses of all sizes can reach a global audience with their marketing campaigns.Digital marketing is a broad term that encompasses a variety of channels and tactics, including: Search engine optimization (SEO) involves enhancing a website's position within search engine results pages (SERPs). Pay-per-click (PPC) advertising: Paying for ads to appear at the top of search results pages or on social media. Social media marketing: Creating and sharing content on social media platforms to engage with potential customers. Content marketing entails the creation and dissemination of top-notch content to captivate and retain customers. Email marketing: Sending email messages to customers to promote products or services Digital marketing can be a powerful tool for businesses to reach their target audience, generate leads, and increase sales. ...